If you want success, you want people to remember your business. Today, we’ll teach you how to get that done.
Everybody wants memorable advertising. Many spend hours and hours writing advertising copy. They believe it’s excellent. Surely it will be read (or spoken, or seen) and people will flood through our doors! Then it’s released, and nothing happens. What went wrong?
People saw it, but they didn’t remember it. It didn’t make an impact on them. We want to make sure you aren’t among the number of victims to this crime.
The Three Things Memorable Phrases Have
There were a group of researchers at Cornell who conducted a study on what makes some quotes memorable, and others not so. This study found, notably, that these quotes contained unique language that is easily understood.
What makes them easy to understand? There are three things that they all share:
1. Wisdom: Notably, living within all memorable language is a concrete idea or message.
2. Originality: As conveyed above, these phrases don’t sound like others. Specifically, they stick because they are different from how things are typically worded.
3. Ordinary Sentence Structure: Although this may seem contradictory to the statement above, it is not. You can use unique words in common grammatical structures.
To give an example, the iPod offered “a thousand songs in your pocket.” Notice how different that phrase is although nothing is confusing or abnormal about how it is said. When you review your marketing copy, this is what you want to see.
Memorable Marketing Relies On Simple, Concrete Ideas
Don’t use words like “revolutionary” or “rebellious” or “unique” in your marketing. You need solid, simple points that your audience can wrap their mind around. This is what makes memorable advertising.
There is nothing abstract about what 1000 songs are. Your brand needs to communicate in the same way. If you provide food for dogs, don’t say “food that will keep your dog healthy.” Instead, use a phrase like, “Our food helps your dog live a long, happy life with you and your family.”
One begs the image of a hospital (operative word being health), while the other creates the image of a happy, warm montage of living a great life at home with your family. It’s not a mystery why one would sell better than the other.
Need Help Clarifying Your Message?
Victory Sign Company has been helping business get customers for eight years. If you need assistance, feel free to reach out. We can help you get more customers and more revenue today!
Contact us for a quote!
Victory Sign Company
1021 S. Brown Street, Suite K
Liberty, MO 64068
(816) 407-7446
www.victorysignco.com
