The Most Important Element To Any Business Is It’s Customers. Learn How To Improve Their Experience And Your Business.
Sometimes things can feel slow. The marketing you’re doing doesn’t seem to be doing the trick. For some reason, customers just aren’t showing up. While this can feel like a very difficult problem to solve, there are a few very important things to understand. One of these things being small businesses rely primarily on word of mouth. It accounts for, according to this survey, about 85% of small business referrals came from word of mouth. Improving your customer experience is one of the most important ways to increase your word of mouth referrals.
If you’re a small business, or a large one, this is very important to understand. Let’s take your business to the next level by having an engaging, powerful customer experience that leaves people wanting more. Oh, and telling their friends about you.
4 Key Ways To Improve Your Customer Experience
1. Always Ask For Feedback
Because your customers experience should be about what they want, this is absolutely vital. Most business don’t really understand what their core offering is to their customers. This is especially true when you are just starting out. It often takes years to fully understand what about the experience you offer your customers really matters to them.
Most noteworthy in the sentence above is the phrase “to them”. Business owners are often surprised by how different what they believe their customers enjoy and what they actually do can be. This is one of the most important & valuable elements in improving customer experience.
2. Reward Your Top Customers
Many businesses rely heavily on their best customers. In fact, about 20% of your customers are likely responsible for 80% of your sales. However, most businesses do not take the time to identify those customers and reward them.
Think about how special being a “platinum member” or a “VIP” might make those people feel. Plus, they’ll take that feeling and talk all about to their friends. Those friends likely want to have that special feeling as well. As a result, they are more likely to do business with you!
3. Send Thank You Cards
You wouldn’t believe the amount of difference this can make. Some of the best salesman in the world rely almost solely on this tactic. In addition, if you choose to write something personal along with the cards these will take you a long way.
After taking the time to show your customers you care they will simply be more loyal to your brand. In conclusion, this is a simple effective tactic to help build your word of mouth and improve your customer experience.
4. Create An Emotional Experience
It has been shown, according to a Harvard Business Review article, that emotionally engaged customers are at least three times more likely to recommend your product or service. With this knowledge, it is very important to make sure your business is engaging your customers as much as possible.
To clarify, there are many ways in which you can engage your customers emotionally. For example, you can let them know by interacting with you they are supporting a greater mission. Another way to do this would be to let them know just how unique the product or service is you are providing. The HBR article mentioned above also has many great tips on how to engage your customers more. This is probably the most important method of improving customer experience.
How Victory Sign Company Can Help
At Victory Sign Company our goal is to ensure you get as much customer engagement as you can. There are more ways than just improving customer experience!
If you want any help or advice on how to engage your customers through the power of signage, please feel free to give us a call or submit and contact form and we can help!
Contact us for a quote!
Victory Sign Company
1021 S. Brown Street, Suite K
Liberty, MO 64068
(816) 407-7446
www.victorysignco.com
