Start Creating Your Brand With Three Simple Steps Anyone Can Do
Step 1: Brainstorm Your Strengths & Prominent Beliefs As A Business
The first thing to do when you create a brand is to think about what you are good at. Next, you need to think about what you believe in. Promoting these aspects of your business in a way your customers can understand them is what will take your company to the next level.
When you tell people what your strengths & beliefs are as a business, you create a brand promise. A brand promise is merely the actuality of the advantages and ideas that you talk about in your branding showing up in practice.
The important thing when taking this step is to understand that you must deliver on your brand promise. It is vital to the success of any brand that whatever they promise shows up in the product or service the business provides.
Step 2: Survey Your Customers – Match Your Brand Promise To Their Needs.
A brand promise – created in the previous step – is vital to the success of your business. However, it needs to deliver on something your customers actually want.
This can be more difficult to grasp than you may think. The critical thing to know is that research says we don’t understand our customers unless we ask them.
This makes surveying them essential to creating an engaging brand promise that will actually get you customers. This blog by Neil Patel does a great job of showing how to do this right.
Step 3: Think About Your Wording – Then Deliver It
After you get feedback on your brand promise, it’s time to think about how to word it. As easy as this may seem, it’s probably going to be the hardest part.
Mark Twain once said, “I would have written you a shorter letter if I’d had the time.” You need to take this to heart when considering your wording.
However you choose to communicate your message, it needs to be simple, short and repeatable. Think about Wal-Mart’s brand promise “Save Money, Live Better.” Being more concise is hard.
Take the time really shorten your message until ONLY the absolutely vital parts remain. If you can make it rhyme, or associate it with some common saying, even better.
Need Help Spreading Your Message?
Victory Sign Company has 850+ customers that have a stronger brand image than they used to. Let us help you be next.
We are experts at logo design & sign installation. Remember, your sign is your customers’ first impression. It’s also a great place to put your brand promise!
Let us help you get more business with our skills! Give us a call or submit a contact form and we’ll get in touch about what we can do to help you.
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1021 S. Brown Street, Suite K
Liberty, MO 64068
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