The 7 Things Your Brand MUST Be On & Why It’s Worth Your Time.
If you confuse your customers, you’ll lose their business. Because of this, you want to eliminate confusion. You want to make it CRYSTAL clear to your customers who you are, and what you offer. Branding is the process by which you bring clarity.
If you do this right, you’ll get more customers. Not only that, they’ll pay you more for your products. We’ll get into the details of how the whole process works from start to finish over time. For now, let’s take a look at the basics.
We are assuming you have a logo, if you do not GET ONE. Nobody can know who you are if they can’t see you in their mind. That is the point of a logo, and it’s EXTREMELY valuable. Once you have a logo, read on.
7 Things Your Logo NEEDS To Be On (If You Have Them)
- Informal Clothing
- Any clothing you or your employees wear, or any shirt you give away should have your logo on them. This shouldn’t be on formal clothing like suits. Anything else you should view as valuable real estate to grow your brand.
- Business Cards
- It feels unprofessional to receive a business card without a logo. This is easy credibility with anyone you want to make a good impression on. Start your relationship with your brand.
- Business Forms
- This includes your invoices, receipts, brochures, sign up forms etc. Another chance to make a lasting impression, take advantage of it!
- Beverage Containers
- Water bottles, coffee cups, to go cups and anything else that can contain liquid is good to go.
- Signs & Banners
- Name says it all. If you use it to advertise, your logo should be on it.
- Stationary
- Any official papers, letters, mailings etc. People should know who you are before they open the letter, it’s from your business.
- Email Signature
- This is key peace of real estate that is missed by many business. It adds credibility to you and your brand. Use it.
There are many more things we can cover to get your brand out there, and this is the place to find it! So we have more helpful tips and tricks to come. If you want to see an example of great logo placement, check out Boulevard Brewing Company! They are an excellent example of great logo placement.
Do You Need Help With Your Logo Or Signage?
We at Victory Sign Company know the importance of your customers perception of your business. We’ll make sure their first impression of you is nothing but stellar. We’ll make branding your merchandise a breeze!
We’re logo & sign design experts. We’ve got 850 satisfied customers that agree. Please give us a call, or submit a contact form, and we will guide you through the steps you need to take in order to keep your brand top of mind.