Authenticity In Marketing: Tips For You

We Live In An Era Of Low Trust In Institutions – Authenticity Is What Sets You Apart From The Competition

Did you know only 18% of consumers say they trust business leaders to be truthful? As a result, your business could run into issues with trust. How, then, do you deal with this issue?

The answer is to come across as a human. People want to do business with people. More specifically: you need to have authenticity in marketing.

How Do I Define Authenticity?

First, you need to make sure you are defining your brand as a person. That person is you. Your employees. Your company.

How are things done around the office? How do you interact with your colleagues? Make sure you do the same with your customers.

If you try to communicate in a way you usually don’t, people know. It’s obvious. You come off sounding like a business bot.

It’s vital to define expressly what your personality as a business needs to be. With this in mind, take some time to brainstorm. Most importantly: make sure the personality is genuinely you.

How To Communicate Authenticity

While there are many ways to do this a few stand out as successful. One of which is storytelling. If any skill is worth learning, it’s storytelling.

Although a very broad concept, it’s crucial to authenticity in marketing. However, it’s too deep to get into in just one blog. If you want to learn more, you should check out StoryBrand. They do an excellent job.

Another good method is to teach. Just ensure you speak with emotion. Nobody likes an all factual, dry lecture. Put your heart into it. Tell people why this matters to you.

Lastly, stand up for what you believe in. People are often going to disagree with the way you do things. That’s ok. As a matter of fact, it’s essential.

If nobody can disagree with you, they can’t agree with you either. That’s a concept called polarity. The power of polarity is one of the most critical to understand in marketing.

Those are some quality tips to get you started on making your brand more human. If you want to learn more, always feel free to get in touch. We’re always happy to help!